LONGCHAMP X GLOVERALL
THE IMMERSIVE EXPERIENCE AT LIBERTY LONDON

05.09.2025



From the meeting of two iconic houses in style and savoir-faire comes a daring and inspired cross-Channel collaboration. Longchamp joins forces with Gloverall, the legendary British creator of the duffle coat, for an unprecedented capsule collection.
On this occasion, an immersive pop-up is set up from September 1 to October 26, 2025, at Liberty London, a temple of British fashion and design, to celebrate the union of Parisian elegance and London spirit.




Founded in 1875, Liberty is much more than a store: it is a listed landmark, an ode to craftsmanship and innovation. Its Tudor-style building, constructed from the wood of two warships, houses six floors of creativity, audacity, and refinement.


A true haven for aesthetes and lovers of beauty, Liberty has always embodied inspired luxury.

The Longchamp x Gloverall pop-up unfolds here like a living workshop. For one month, visitors are invited to explore the behind-the-scenes of this unique collaboration: Le Roseau bamboo sculpture installations, leatherworking tools, and artisanal details highlighted.


The Roseau bag, the bamboo-tied ballerina, the shawl and bamboo clasp, the bamboo-buckled belt, and of course, the duffle coat, are displayed as exceptional pieces at the crossroads of fashion and history.


An immersive space where each object tells a dual story—of British heritage and French craftsmanship. The scenography is conceived as a contemporary cabinet of curiosities, celebrating handwork, materials, and elegance.


For those who cannot visit Liberty London, the Longchamp x Gloverall collection is also available in a selection of Longchamp stores and on longchamp.com.