From June 11 to July 4, 2024, Longchamp invites you to discover its new pop-up at Galeries Lafayette Haussmann in Paris. The entrance of the iconic department store will be lit up with a touch of bright green, instantly immersing visitors in Longchamp’s vibrant and optimistic world.
By revisiting Pantone green 367C, Longchamp reasserts its design codes with originality. This fresh and bold shade embodies the vitality of renewal and a powerful sense of joy, expressing Longchamp’s life energy and disruptive spirit. Through this pop-up, Sophie Delafontaine, the brand’s Artistic Director, invites visitors to explore Longchamp’s iconic universe and celebrate its core values.
The Fall-Winter 2024 collection, showcased in this pop-up, is eclectic, dynamic, and elegant, featuring striking pieces in both subtle and energetic hues. Fueled by a radiant and contagious energy, the collection stands out with flair, just like the green setting that highlights it.
We look forward to welcoming our clients to this new pop-up and offering them an experience true to Longchamp’s heritage and excellence
